BlinkMetrics is designed so you should not need a dictionary beside you. This page explains the few ideas that are useful to understand before acting on a report.
The Website Health score groups together the checks BlinkMetrics can make automatically. A lower score means there are more things worth reviewing. It does not mean the website is bad, and a score of 100 does not guarantee good Google positions or sales.
Finding the most obvious problems and deciding what to check first.
This score helps compare search ideas. A higher number suggests the idea may be harder to compete for. It is a BlinkMetrics estimate, not a score supplied by Google and not a promise about where you will rank.
Comparing relevant ideas after you have already decided they fit your website and audience.
BlinkMetrics combines signals such as search demand and estimated competition to help surface ideas worth a closer look. It is there to shorten a list, not make the decision for you.
Spotting promising ideas, then checking relevance and what the searcher actually wants.
Link and competitor reports can use public web data. No provider sees every link on the internet, so totals can differ between tools and change between checks.
Finding websites, topics and patterns worth investigating — not proving an exact universal link count.
Site Check opens the public pages it can discover, checks common website problems and groups the findings by importance. It can also ask Google to test the home page's speed.
Items such as very short pages or unusual URLs are review flags. They are not automatic proof that something is wrong.
Search Ideas combines real search-demand numbers with BlinkMetrics comparison scores. Start with whether the phrase is useful to your audience. Then use demand and competition to decide which ideas deserve more research.
The Links report shows websites found linking to the site or a competitor. A link from a relevant, genuine website is usually more interesting than a large pile of unrelated links.
Next Steps turns the available information into shorter work lists: content ideas, competitor clues and — where private Google Search data is connected — pages and searches already gaining visibility.
Each main report can be copied in a format designed to make sense in a new ChatGPT conversation. The export includes context, limitations and the underlying findings so you do not have to explain the report again.